The identity and social media graphic design for the allergy and asthma issues service.
ALLER+GINA is the educational blog in social media and chat messenger. It combines
the profundity of the medical research project, openness and team spirit as it unites people
with similar health issues.
The goal was to emphasise the friendly approach of the service, to create a clear lively
identity and bring it to the social media design.
See your trigger, get information about it and go to the chat if it's not enough — that
is the ALLER+GINA's plan. Easily, quickly, friendly. To achieve this I chose a bright
and bold color palette and draw simple graphics which meant to work with photos
or by itself. The worst allergy sufferers’ nightmares became the main heroes: food
and drinks, plants, weather conditions.
